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Social Networking for Mental Health Providers.
TherapyHosting.com’s TherapyBlogger with built-in RSS
(Really Simple Syndication) is Web 2.0 for mental health providers. It
is likely the most significant innovation in marketing for psychotherapists to
date.
Here’s why …
Blogging is a super-effective marketing tool. Successful
bloggers are getting traditional publishing deals as a result of the
popularity of their blogs.
Therapists are naturally suited to
creating compelling blogs, by virtue of their expertise resulting from
direct and current experience in the field.
A True Revolution in Mental Healthcare.
The blog articles you write are instantly
syndicated to your Website's visitors and other Websites around the world.
When someone who is visiting your Website has an RSS reader (it is now a standard feature in Microsoft Internet Exporer 7), they are notified that you have a feed to which they can subscribe. Excerpts of your articles appear on people's RSS reader as well as on other Websites. Included with the excerpt is a link to your TherapyHosting.com Website.
Now … picture your blog articles included in thousands of
other people’s blogs, which in turn are included in even more people’s blogs.
This is the most effective way to generate traffic to your Website that is made up of people looking specifically for the kind of information and services you choose to provide. And here is the
most remarkable fact:
You, as a therapist, have an incredible advantage over
even the most successful bloggers.
- Your expertise places you in a very unique and advantageous
position – everyone has issues that can be helped with psychotherapy.
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In America alone, over half the population accesses the
Internet to research health issues. The most common health term searched for is "depression". Use TherapyHosting.com's TherapyBlogger Social Networking technology to make your information and services readily available to these searchers.
What is Social Networking for Mental Health Providers?
- The ability for your Website visitors to subscribe to your RSS feed, so that they are "streamed" your blog articles every time you update them. This saves your visitors the frustration of checking back with your Webste, only to find that there hasn't been an update. Pretty soon,people stop coming back.
RSS changes that - now, when they visit, their RSS Reader (Microsoft Internet Explorer 7 has one built-in) detects your RSS feed and asks them if they want to subscribe. If they like your information, they will. Now, anytime you add an entry, they are notified automatically. They read an excerpt in their RSS Reader and click your Website link for the rest of your article. Market your products and services at the end of every article to direct visitors to your revenue sources.
- Your RSS Feed becomes integrated into other people's blogs. Each of those people are integrated into even more blogs. The result is large amounts of Internet traffic made up of people specifically looking for the information you are providing.
- The Websites that post your RSS feed broadcast their own RSS feeds, which in turn sends more traffic
downstream to your Website. This “spider-web” of interconnected information
creates the "highway" for this very powerful mental health social network.
- Create your own Social Network of providers. This can look like a mental health information super-source, or it can take the form of an "e-clinic". Trainees and Interns can benefit from more interactive access to professionals working in the field as well as from the ability to network amongst themselves to form support networks.
- Taking a different approach, therapists can create social networks to
draw from each other’s complementary areas of expertise by including blog
entries written by other therapists within their own blogs. This provides
Website visitors with a much more detailed information resource than what
would be possible to create on one’s own.
What you should write about. As a therapist, your daily
experiences can be subject for blog entries. Remember, your entries do not
need to be lengthy. Here is a good strategy that makes your blog articles more
compelling to both the news sources and their readers: there is an endless
supply of compelling blog material in analyzing the psychological context and impact
of current events and the people involved. Such a strategy will make your
blog entries timely and newsworthy.
How does this contribute to you financially? To start, the
increased visitors to your Website mean that some of those visitors will become
clients. However, Web 2.0 and social networking opens up a much larger door
for therapists. If you have written a book or have been thinking of writing
a book, building a “fan base” by creating a blog will give you a tremendous
advantage when you set out to secure a traditional book-publishing deal.
But getting published compared with what Web 2.0 can do for
your career is just the icing on the cake. You could very well write and
sell an e-book from your TherapyHosting.com Website (an “e-book” is a book
that is distributed electronically via the Internet). You could sell tens of
thousands of copies or more and since you are distributing your book
electronically, there is virtually no overhead and all the revenue is yours
alone.
Remember, the subject matter in which you are an expert
is in extremely high demand. Everyone has stress in their lives, everyone
is depressed from time to time, and everyone has relationship issues. Beyond
the common issues, there are specialized areas of mental health that make your
specific knowledge invaluable.

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